There are many discussions about the negative impacts of violence in sport. But sport platforms can also be used to bring awareness to the end of violence and hateful acts.
The Pittsburgh Penguins and Steelers and many others have taken the steps to honour those lost in the deadly mass shooting at the Tree of Life synagogue on October 27th, 2018.
The Steelers and Penguins altered their team logos to incorporate the star of David and both teams added the words “Stronger Than Hate”. Before their game against the Cleveland Browns, the Steelers held a moment of silence. The game between the Penguins and the Canucks also began with a moment of silence; the silence lasting 11 seconds, each for every victim. The Penguins added special ‘Stronger Than Hate’ patches on their jerseys for their game against the New York Islanders.
It is easy for organizations to ignore the horror around, so it is very admirable for those who use their standing as a way to raise awareness and give support.
A blood drive was held by the Penguins on Monday and two donations of $25,000 US was given by the Penguins Foundation. The first was towards the Jewish Federation of Greater Pittsburgh, whilst the second was used to establish a fund for all those affected. So far over $209,000 US has been raised to support those of Saturday’s tragedy.
Researchers found that fundraising teams successfully create social impacts. The sporting community are all giving a helping hand, and through the Penguins platform, they are able to have a bigger voice. In return, they create a bigger impact. Sport brings people and communities together, and when working as a whole, love will always be ‘Stronger Than Hate’.