Endorsement Deals on their way for Student-Athletes in NCAA

For the first time in NCAA sports history, the State of California has passed a bill that allows their College athletes to sign deals and earn money from the use of their names, images, and likenesses. Senate Bill 206 by Sen. Nancy Skinner will come into effect in the year 2023, and will begin to compensate these athletes for their dedication, hard work, and commitment to their respective college sport.

Following the release of this new bill, celebrity athletes, including LeBron James, have supported the idea of allowing these student athletes to share some of the wealth that these big time mega sports teams are generating. James says it “will change lives for countless athletes who deserve it”.

The USC defense celebrates after recovering a Utah fumble in the second quarter at the L.A. Memorial Coliseum. 
(Source: Luis Sinco/Los Angeles Times)

Democratic Gov. Gavin Newsom has predicted that other states will begin to introduce similar legislation. Some may ask what sparked such action. As the NCAA has prohibited any such endorsement for athletes in any College, or Private College sport, it brings the question of why this wasn’t allowed in the first place. In a Canadian Press article, TSN presents how other college students with a talent in literature, music, or technological innovation are allowed to monetize their skill and hard work, while athletes aren’t. How could this be right, some say? Ultimately, having the freedom of signing with a major sneaker company or soft drink company may allow these athletes to continue in their careers in a greater capacity, as they will have the funds to assist them.


Featured image: March Madness (Source: Keith Srakocic)

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