Antonio Brown: Sexual Assault Allegations and Endorsement Losses

Antonio Brown has been a popular name in the National Football League the past few weeks. At the beginning of September, he was released from the Oakland Raiders. That same day, Brown signed a one-year, $15 million deal with the New England Patriots. Three days prior to the signing, he signed an endorsement deal with the Xenith helmet company; one of his many endorsements. A week later, things took a turn south in this all-American football star’s life.

Antonio Brown during the New England Patriots practice. JOHN TLUMACKI/GLOBE STAFF/GLOBE STAFF

On September 7th 2019 Brown was accused of two counts of sexual assault. His personal service trainer, Britney Taylor, accused him of sexual assaults and rape spanning from June 2017 to May 2018. A civil complaint was filed in a Miami court.

These accusations once again bring up the discussion of NFL players and violence against women. A study published in 2015 in the Journal of Criminal Justice compared the arrest rates of NFL players and US citizens from 2000 until 2013. In six of those fourteen years studied, NFL players had higher rates of arrest for violent crimes than the general public.

Suddenly, after the accusations went public, it had seemed that Brown had only a deal with the Patriots remaining. After Taylor filed her complaint; Xenith, the helmet company, ended their endorsement deal with Brown. Nike followed suit by claiming that “[Brown] is not a Nike athlete”.

Xenith and Nike refused to elaborate why they dropped Brown. The lawsuit against Antonio Brown is pending and the NFL is undergoing an extensive investigation.


Featured Image: Xenith ad with Antonio Brown


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